Tripped over it at Paper Source. Bought a few.

Then went back to the studio and wondered “what can I do with this?”

My client Friend and Johnson reps a boatload of uber talented photographers and illustrators, many of whom work with food. Well, what better way to send images of food to jaded art buyers and art directors then packed in wax paper in a lunchbox. At least a lunchbox breaks through the clutter of a thousand postcards. Writer Jo Marshall jumped on board. Our first lunchbox was to Mpls agency MONO. They had just landed the Target grocery business.

24 delicious images in all… thank you Charles Shotwell, Kathryn Barnard.